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Industrial Designer, Creative Director, Strategist
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Client Work, Personal Work, All
Biography
Designer and strategist at the intersection of emerging technology, entrepreneurship, and industrial design. Leading the Design Strategy team at NewDealDesign, a San Francisco-based studio shaping impactful brands, products, and experiences across consumer and commercial markets.
With over 15 years of experience across luxury, consumer tech, and mobility, led strategic design initiatives for global brands including Leica, Xiaomi, Stellantis, Calvin Klein, and JLL. Deeply engaged in the startup ecosystem—mentoring early-stage ventures and serving as fractional Head of Industrial Design at Berkeley-based Moon Five Technologies, helping democratize EV charging for renters across the U.S.
Bachelor’s degree in Industrial Design from the University of Applied Sciences Potsdam and Master of Design in Emerging Technologies from UC Berkeley. Teaching design and innovation as a lecturer at Berkeley’s Sutardja Center for Entrepreneurship & Technology (SCET).
SkillsPhysical
Digital fabrication, CNC machinery, laser cutting/engraving, 3D printing,
power tools (wood, steel), soldering/electronics, welding, vacuum forming, cut & sew, pattern making
Technical
Adobe Creative Suite, Rhinoceros 3D, Fusion 360 CAD, Keyshot, Microsoft Suite,
Figma, Miro, Notion, ProCreate, HTML, CSS, Raspberry Pi, Ultimaker Cura, Vizcom, Krea
Methods
Rapid prototyping, design thinking, competitive analysis, user interviews, affinity
diagramming, moodboarding, hand sketching, storyboarding, storytelling, scriptwriting,
strategic foresight, design fiction, team building, Scrum, Lean Startup, Open Innovation
Languages
German, English (bilingual)
Clients
Freelance and full-time engagements
Hexagon, Sophia Space, Xiaomi, Leica, JLL, Schneider Electric, Chanel, Stellantis, Calvin Klein, Coach 1941, Strenesse, Mynuka Berlin, Mustang Jeans, Schuchard & Friese, Sola Germany, Bogner, Aigner Munich, Rene Storck, Marios Schwab, Bouygues Group, Credit Agricole, Sonasid, Method, Electrolux, Procter & Gamble, Grove, Johnsonville